Split-test update & stats...
::: EXCLUSIVE SPECIAL EDITION :::
Today's featured artist: Chris Stapleton
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Split-testing update & stats...
For today's Rockin News: I'll be sharing with you the exact four (4) page designs that have been included in this month's *Rock funnel Split-test. I'll also be showing you the exact tracking data collected over the past couple of weeks and...
I'll attempt to explain, in simple terms, the significance of this data and how it can (should) help you in better organizing your own day-to-day promotional activities.
This information can help you to have a more realistic expectation (understanding) of what your results are likely to be, why and hopefully to motivate you into prioritizing your personal efforts "after the clicks..." more so than just haphazardly posting ads, while leaving whatever happens *next... completely to chance?..
I'll attempt to explain, in simple terms, the significance of this data and how it can (should) help you in better organizing your own day-to-day promotional activities.
This information can help you to have a more realistic expectation (understanding) of what your results are likely to be, why and hopefully to motivate you into prioritizing your personal efforts "after the clicks..." more so than just haphazardly posting ads, while leaving whatever happens *next... completely to chance?..
Pictured below are the four (4) page
designs currently being Split-tested:
designs currently being Split-tested:
page: rock1 = is this month's (jan21rock) Rock funnel design.
page: rock2 = is an edited version of that same page.
page: rock2 = is an edited version of that same page.
page: rock3 = is an edited design of a "Classic" Rock funnel.
page: rock4 = is also an edit of a previous "Classic" design.
The purpose of the split-testing is to include all four (4) individual designs within a link rotator, which then delivers an equal amount of "page views" to each page. The data I am collecting (tracking) is the number of *clicks to CTA Button (opt-in button) on each page.
The amount of button *clicks being produced, confirms for me how well each individual page design is encouraging (or attracting) random viewers to pause and perform a simple "action". - Specifically: to have the visitor STOP surfing and CLICK for more info.
The comparison between page: rock1 and 2, is to identify if an edited version of this month's actual Rock funnel page, might significantly outperform the original design. If so, then the I will (or would) edit the MASTER "share code" page and everyone's page will (or would) update automatically at that time.
The comparison between page: rock3 and 4, is to identify which page design is performing significantly better than the other... as a way to "pick" the Rock funnel design for *next month.
The comparison between all four (4) pages, helps me to identify (in general) which background colors/font sizes, font colors, button colors, button text, page text/copy, etc... is currently encouraging the most page *actions.
Note: The traffic and advertising to promote these Split-test pages is ALL coming from our "Team spirit" PROMO efforts. ***This also means that the tracking/data being collected is mostly from traffic exchanges, very little from safelist mailers.
Above, you will notice that the pages are listed in reverse order, top to bottom with page: rock4 listed first at the very top... and then ending with page: rock1 listed at the bottom.
What is most interesting to me at first glance, is to see how similar the individual page designs are performing in an overall comparison. --- The highest performing page (in this moment!..) is page: rock1, which is showing a total of 165 *clicks recorded. --- While the lowest performing is page: rock4, which is showing a total of 144 *clicks recorded.
Obviously, page: rock1 is outperforming page: rock4... BUT... look closely and you will notice that page: rock1 has been viewed 11,262 (total hits) and that page: rock4 has only been viewed 10,846 (total hits).
In the world of traffic exchanges and safelist mailers, even the most minimal of an advantage in the immediate short-term... can prove to be significant in the long-term. For example: if page: rock1 has a 21 *click advantage after roughly 14 days, that would represent a 42 *click advantage within a complete month, which would be a 5oo+ *click advantage over a full year.
If I take you on an even deeper-dive into the numbers...
- The data collected above reflects roughly 45,ooo traffic exchange "Hits".
- 45,ooo TE hits produced 6oo cta button *clicks (more or less).
- Which translates to 75 TE "Hits" per cta button *click.
- "Team spirit" avg. (all-time/2 years!..) for producing *confirmed Leads is 2.2 per day.
- So, in 14 days... 45,ooo "Hits" produced 6oo *clicks which netted us apprx. 30 Leads.
- and that a realistic expectation is one (1) *confirmed lead for every 20 button *clicks.
Why don't more *clicks convert
into actual *confirmed Leads?
The truth is that there can be any number of reasons. But to keep things as simple as possible, we'll focus on the most common and most obvious. - In many instances, a viewer will pause to *click the cta button, expecting to SEE the opportunity website immediately (ie: thinking they have landed on a Splash page). - or, The viewer will elect NOT to request info, afraid of ending up on a spammer list. - or, The viewer will enter *fake info (fake email), expecting that they will then be able to SEE the opportunity website. - or, The viewer actually does enter their real details and a legit email address, but then continues on and completely forgets they ever requested any info. in the first place.
In short, it's human error.
The most powerful CONVERSION ADVANTAGE that we enjoy @ RocktheBizOps Team is the rate at which *qualified visitors (subscribers from Rock funnels) actually DO convert into joined/paid referrals from within our =>> Team FB Group.
For this reason... Rock funnels will not only continue to... but will actually begin to emphasize that new subscribers come to "visit" us on facebook, even more! ***Also, after hearing some excellent feedback from a few Rockstar! Team leaders, there will be some editing of upcoming Rock funnel emails... in an on-going effort to simplify our Team presentation even more, encouraging even more subscribers to simply... come SEE for themselves.
The numbers do not lie...
and hopefully now that you are this much more aware of what "the numbers" really do mean and how this information clarifies "what to expect...", that you will prioritize making more of an effort to support the funnels too...
rather than leaving whatever happens *next... completely to chance.
rather than leaving whatever happens *next... completely to chance.
TRAINING INCLUDED
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